International Strategy: What It Is, and Why Companies Adopt It
Discover what makes an international strategy beneficial for companies on track for global growth, especially in the early stages of expanding globally. Your company is at a crossroads. After years of successful operation in your domestic market, you’ve decided to...
How to Increase App Downloads in 10 Simple Steps
Wondering how to increase app downloads? A strategic focus on localization can help you do it simply and effectively. Why people’s phones are stuffed with apps is a question that can keep app marketers up at night. Some say it’s...
How to Choose the Best Machine Translation Engine
Most companies have come to see machine translation as a viable productivity tool, but with so many MT engines on the market, how do you choose the best one for your project? With more and more machine translation (MT) engines...
Automatic Translation: What It Is, and When You Should Use It
In “2001: A Space Odyssey,” HAL, the computer, can speak and play chess. By 2001, computers could play chess at grandmaster level, but even today, Siri isn’t quite as fluent as HAL. Human language is proving more mysterious than chess...
What Is Continuous Localization, and Why Is It Important?
Continuous localization is about integrating translation into agile software development to enable uninterrupted multilingual content delivery. Here’s how it works. Agile has taken the software development world by storm—for good reasons. As a methodology that emphasizes quick, continuous iterations to...
UX Localization: How to Adapt User Experience for International Users
That a visually stunning app won’t be a hit if it can’t provide a stellar user experience (UX) is old news. It’s the whole reason UX design appeared on the tech map in the first place. What’s relatively new, though,...
